Why is it so important to know where my Mānuka honey is from? And, if it’s authentic?
Mānuka honey is increasingly in demand from customers around the world. The rise in popularity has brought competition to the market, but also confusion. It can be difficult to trust your product’s source.
There are a few things we think it’s important to know about your Mānuka honey:
- It is authentic
- It comes from New Zealand
- You can trace it back to its source
- It has the correct Mānuka quality marks (MGO and / or UMF)
At Manukora, every Mānuka honey jar has a unique code that offers complete traceability - right back to the beehive your honey comes from. This system assures quality and authenticity - so you have all the important information on your Mānuka honey.
We cover traceability in full and how to use the code on your jar to find out more.
Traceability - a consumer’s choice
It is becoming increasingly important for producers to offer complete product traceability to their customers. Health conscious consumers it seems are particularly interested in understanding the origin of the products they purchase. The saying, “we are what we eat” hasn’t developed for no reason! Mānuka honey is a product where origin and authenticity is especially important. Genuine, authentic Mānuka honey can only come from New Zealand. The nectar collected from the New Zealand Mānuka tree flower produces a honey that is unique only to this country.
The New Zealand Mānuka tree flowers for only 2 - 6 weeks in the summer
Why is traceability so important?
Genuine Mānuka honey hosts many health benefits that can only be accessed if the honey is authentic (of New Zealand origin). There is a unique naturally occurring compound that can only be found in Mānuka honey. This is called Methylglyoxal (MGO). MGO is responsible for the antibacterial properties and healing benefits that Mānuka honey offers. Some of our customers purchase their honey to fight coughs, colds and help with wound care, among other things. So, it is crucial MGO is present. You can read about the benefits that Mānuka honey offers in a previous blog post here.
There are a few key markers that you should look for to ensure your Mānuka honey is genuine, and can be traced back to its source in New Zealand. The presence of an MGO level and/or a quality mark called UMF should be present on the jar label. A UMF grade is another system that measures the purity and quality of Mānuka honey. It stands for Unique Mānuka Factor and it tells you how potent the Mānuka honey is (part of this is how strong the antibacterial properties are).
Every Manukora Mānuka honey jar states the MGO level and/or the UMF grade on the jar label. It’s hard to miss! These ratings have been approved by a laboratory that is certified by the Ministry of Primary Industries of the New Zealand Government.
Trust Codes - trace your honey
We understand it’s important consumers know the origin and authenticity of their Mānuka honey. So, we’ve implemented a special traceability system. You’ll find a unique QR code on your Manukora Mānuka honey jar. This is called a Trust Code. When scanned, this code provides complete transparency and traceability of your Mānuka honey. It’ll take you right back to the beehive it came from.
We guarantee full traceability - from the hive to your hand
What exactly will I find if I scan my Trust Code?
- An authenticity tick (it is genuine Manukora Mānuka honey)
- The Trust Code is authentic (it hasn’t been copied)
- The batch number of your honey
- The best before date
- The potency of your Mānuka honey (the strength of antibacterial properties)
- A MGO or UMF certificate (a laboratory document confirming quality and authenticity)
- The location in New Zealand where your honey comes from (click on the map!)
- Place of manufacture
All about Manukora
How do I use my Trust Code?
Trust Codes are easy.
- Use the camera on your smartphone to scan the QR on the lid
- Click the pop up link
- It’ll take you directly to a page of your Mānuka honey jar
- Scroll through to find all the information (You can click the google map link to find out the exact beehive location!)
- If you want, download the UMF Certificate that will confirm quality and authenticity
Scan the Trust Code on the lid of your jar with your smartphone camera
Confidence in traceability
We understand purchasing authentic New Zealand Mānuka honey can be confusing. That’s why we offer complete traceability and transparency.. This way, you can be sure it’s genuine and you can access the health benefits that real Mānuka honey can offer. From hive to hand, you’ve got all the information you need. If you need more, contact our team by emailing firstname.lastname@example.org.