Executive Summary:
- Unlike most Manuka honey brands, Manukora utilizes traditional and ethical beekeeping practices to protect the bees and ecosystem, and ensure the highest purity of Manuka honey possible.
- Through careful hive placement and valuing quality over quantity, Manukora’s Manuka honey is monofloral and free from contaminants—like pesticides, herbicides (glyphosate), and GMOs.
- In addition to other beneficial nutrients, Manukora’s practices result in honey with the highest attainable MGO (methylglyoxal) concentration, a naturally occurring compound.
- Thanks to its excellent purity, Manukora’s Manuka honey boasts a bold, caramel-like flavor and a creamy, melt-in-your-mouth texture—without any processing.
What Makes Manukora Different from Other Manuka Honey Brands?
In the sea of Manuka honey brands on the market, Manukora offers a unique approach—one proudly rooted in sustainability, tradition, and purity.
Differences in sourcing (where the company finds its honey), processing (how the honey is treated before bottling), and product values and philosophies create noticeable contrasts in the final Manuka honey product. These differences highlight the value of sustainability, authenticity, and transparency.
In this article, we explore the distinctive features that elevate Manukora in the growing market of Manuka brands—and give it its superpowers!
The Manukora Philosophy: “Honey With Superpowers™”
At Manukora, our mission has always been to deliver the highest quality, most delicious Manuka honey possible. This goal has been made possible through the ethical and sustainable beekeeping practices we adhere to—they’re the secret behind our honey’s superpowers.
We use the phrase “Honey With Superpowers™” in reference to the bioactive nutrients that are naturally present in our Manuka honey. While our Manuka honey is simply a natural food product—and not a medicine—these nutrients can support overall wellness in many different ways. Through careful harvesting and the absence of processing, they are preserved in our final product.
Traditional Beekeeping vs. Commercial Practices
Passionate about the health of our bees and the preservation of the land where they forage, we hold fast to traditional and ethical beekeeping methods. Over the years, we have proven that the following approach results in the happiest bees—and the highest quality Manuka honey:
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Minimal intervention—allowing the bees to produce honey according to their normal behaviors within an ecosystem.
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Sustainable harvesting—leaving plenty of honey in each hive to ensure happy and comfortable colonies during the winter.
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Natural disease management—opting to use natural treatments over antibiotics when a hive needs support.
In contrast, other mass-market brands value output over sustainability and purity. Hive placement and bee health are less of a priority. Sadly, this approach can result in Manuka honey with reduced purity, contaminants, and less sustainable bee colonies.
Tried and tested traditional beekeeping methods are not only ethical in terms of the sustainability of the bees and land. They also preserve Manuka honey’s beloved natural, creamy texture and famed nutrient content.
Ultra-Pure, Remote Sourcing for Higher Potency
Manuka honey, by definition, is a monofloral honey—produced from the nectar of only one plant: the Manuka tea tree. For maximum purity and MGO concentration, Manukora’s hives are placed in remote, pristine areas away from contaminants (like pesticides) and other flowering plants.
Methylglyoxal (or MGO) is a nutrient abundant in the nectar of the Manuka tea tree and the Manuka honey that results. MGO is the compound that gives Manuka honey its prized reputation in the world of health foods. Manukora’s Manuka honey is so pure that we are able to produce our Ultra Active Collection—a rare and exclusive, high-grade Manuka found in the most remote regions of New Zealand.
Unlike Manukora, other Manuka brands may not disclose their sourcing locations. They may even blend their Manuka honey with regular varieties to increase volumes, which, ultimately, influences their product purity and value.
Unique Taste and Texture Experience
While commercial honey products are often syrupy and transparent, Manukora offers a rich, creamy caramel-like texture that melts in your mouth. This natural texture—caused by fine crystallization—results from the temperate climate and low water content of Manuka honey.
Manukora’s Manuka honey has a bold flavor with complex notes due to its low moisture content and the variety of nutrients it contains. Interestingly, the higher the MGO strength, the darker the color and the more complex the flavor of the honey.
Transparency and Traceability
At Manukora, transparency equals trust. Each jar of our honey includes a QR code that links to the detailed origin and purity information from independent testing—down to the name of the beekeeper who harvested each batch! This level of traceability affirms our commitment to purity, authenticity, and producing high-quality Manuka honey—with its nutrient profile intact.
Most brands don’t offer this level of transparency. While some products are genuine, take note of brands that use the name “Manuka” or “product of New Zealand” without any signs or seals that authenticate its purity or sourcing.
Sustainability and Bee-Friendly Ethics
To guarantee the purity of our Manuka honey and protect our bees, here at Manukora, we avoid exposure to glyphosate (a common weed-killer chemical), pesticides, antibiotics, and GMOs.
We manage hive health using traditional methods and place our hives in remote locations away from agricultural activities that may contaminate the foraging area with pesticides and herbicides. These environmentally responsible practices protect our bees and Manuka honey from contamination—and preserve the delicate ecosystem our bees depend upon.
Simplified Usage Guidance That Supports Wellness
Manukora’s Manuka honey is rich in beneficial nutrients that support wellness in different ways.
Authentic Manuka honey contains the following compounds:
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MGO—a proven antibacterial, antiviral, and antifungal nutrient that supports the body’s natural immune response.
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Antioxidants—unique and rare phenolic acids and flavonoids, like leptosperin and methyl syringate, that support cellular health and promote overall wellness.
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Prebiotics—complex sugar molecules in Manuka honey that behave as prebiotics in your digestive tract. These support a healthy microbiome, aid digestive health, and support balanced inflammation in the body.
We recommend making Manuka Honey a part of your daily routine. 1-3 heaping teaspoons per day is the ideal portion size as part of a healthy lifestyle.
Frequently Asked Questions (FAQs)
How is Manukora different from other Manuka brands?
Manukora uses traditional methods, sources honey from remote regions, and ensures traceability through a unique QR code system.
Does Manukora honey have more benefits than other brands?
Manukora’s honey contains nutrients that support immune and digestive health, but all benefits are related to its natural compounds—and should not be used to treat or cure any conditions or illnesses.
Why is Manukora’s honey creamier or thicker?
Its lower moisture and artisan processing result in a dense, creamy texture that enhances taste and mouthfeel.
Is the higher MGO content in Manukora’s products better for me?
Higher MGO levels are a key indicator of beneficial nutrients present in the Manuka honey, but consumers should focus on the influence of individual nutrients, rather than overall therapeutic claims.
Manukora: Traditional and Trusted Manuka Honey
Manukora stands apart from other Manuka honey brands due to our traditional practices, which prioritize the health of the bees and the environment in which they forage. Our superior sourcing, bold taste, and unmatched transparency highlight our commitment to quality and consumer trust.
Choosing a Manuka brand gets easier when you look past price and even the strength of the honey. Instead, make integrity, experience, and education boxes to be checked when you shop. The result? Complete confidence in your choice.
Manukora’s range of starter kits is the perfect place to discover the Honey With Superpowers™ for yourself. Available in MGO 600+, 850+, and 1000+, there’s a perfect fit for every person and their unique goals.
Sources:
Methylglyoxal: (active agent of manuka honey) in vitro activity against bacterial biofilms - PubMed
